2010s

Abercrombie & Fitch has become famous for their extreme gender bias with their clothes. The irony is that if a customer were to go into the store, they would see a lot of massive homoerotic images, such as the one to left, plastered all over the walls.






The store's competition, American Eagle, openly displays how they encourage heterosexuality and tend to have equal female to male ratio with their models in their ad campaigns. We see straight relationships within the photo and can tell that only men are wearing oxfords and polos whereas women are dressed in more feminine clothes and jewelry. The men all have short, cropped hair and the women have long, flowing hair which further places them in their genders of dress.