Queer Eye for the Straight Guy is a television series that became popular in the early 2000's that is aimed at making straight men look more professional and geared to helping them establish a lifestyle that is more masculine. The irony behind the show is that queer men are stereotyped to not be masculine and the idea is that society will be shocked at how much they know about how a man should act in order to be considered to have class. A straight guy taking advice from a gay guy on how to improve his life is what sells the show, as well as the extremely flamboyant characters of the five stars.
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